Senior Performance Marketing Manager Job at Robert Half, Allison Park, PA

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  • Robert Half
  • Allison Park, PA

Job Description

Job Description

Job Description

We are seeking a Senior Performance Marketing Manager who a direct-to-consumer (DTC) brand in the Greater Pittsburgh area. In this role, you will own performance marketing, taking responsibility for paid growth and drive EBITA. This is a hands on role, building campaigns from the ground up with support of a creative team. Candidates must have CPG industry experience, selling direct to consumer with expertise driving online sales. Candidates must be commutable 5 days per week.

Responsibilities:

  • Owning Meta ads (primary growth driver), Google Shopping, Google Search, PMAX, YouTube ads (prospecting + retargeting), Retargeting across channels (site visitors, engagers, email lists), Amazon PPC + DSP strategy (in partnership with our Amazon lead) , TikTok ads and coordination with TikTok Shop affiliates, and Performance management of influencer/affiliate programs (CAC-positive focus)
  • Own strategy, execution and account rebuilds
  • Build a UGC and ad creative pipeline for Meta/YouTube/TikTok
  • Set performance targets and own Email & SMS lifecycle strategy (Klaviyo)
  • Daily/weekly reporting across all paid channels
  • Own A/B testing roadmap for performance pages
  • Experienced working in Shopify
  • Manage budgets upwards of $150-200K per month in spend
  • 5+ years running DTC paid acquisition
  • Deep experience with Meta ads, Google Search, Google Shopping, PMAX, YouTube ads, retargeting across multiple platforms
  • Proven experience in digital marketing with a focus on performance-driven strategies.
  • Familiarity with Shopify and its functionalities for online store management.
  • Proficiency in email marketing platforms such as Klaviyo.
  • Ability to analyze data using tools like Google Analytics to inform decisions.
  • Experience with subscription-based services and optimization workflows.
  • Skilled at developing and managing A/B testing processes for web pages.
  • Understands LTV, payback windows, contribution margin, and how they roll up to EBITDA
  • Bonus for CPG experience

Job Tags

Weekly pay,

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