Job Description

Overview

The Digital & Social Media Manager is responsible for leading the creation and execution of high-impact, donor- and-community facing content across digital platforms. The Digital & Social Media Manager will be the forefront of storytelling for BGCAZ-capturing content onsite at Clubs, shaping strategic digital campaigns, and translating BGCAZs mission into persuasive engaging narratives that inspire action.

JOB RESPONSIBLITIES

• Develops and schedules compelling content across all platforms (Meta/Facebook, Instagram, LinkedIn, X/Twitter, YouTube) in English and Spanish
• Captures photos and videos onsite at Clubs
• Engages directly with community comments, messages, and tagged content
• Maintains brand consistency and voice across all
• Collaborates with teen interns from AZYouthforce for content co-creation and mentorship
• Partners with Resource Development to create, post, and promote digital content for fundraising campaigns
• Manages targeted ad campaigns in Google Ads and Meta Business Suite to support donor acquisition and retention
• Supports fundraising and media events with digital and social content
• Tracks and optimizes ROI on digital ads and paid content
• Develops, edits, and schedules content around positioning of BGCAZ and the Alliance as the leading voice for youth
• Creates persuasive, sharable advocacy messaging to educate audiences about social change
• Monitors social and digital KPIs weekly; provides monthly performance reports with insights and recommendations
• Assists the Marketing Manager and VP of Marketing in refining digital strategies and data-informed content planning
• Stays current on social platform trends, algorithm changes, and digital marketing innovations
• Supports internal brand initiatives, graphic design needs, and community events
• Upholds best practices in digital accessibility, safety, and youth privacy
• Manage outside contractors including website management, video production and graphic designers
• Creates and delivers a matrix of stakeholder newsletters in English and Spanish

EDUCATION and/or EXPERIENCE, LICENSURE and CERTIFICATION

• Must have BS degree in Digital Media, Marketing, Communications or related
• Minimum of 2 years of professional experience managing social media and digital content
• Must have and maintain a valid Arizona drivers license

KNOWLEDGE, ABILITY and SKILLS

• Proven portfolio of persuasive content creation
• Proficiency in Meta Business Suite, Google Ads, Canva, and Adobe Creative Suite (Photoshop, Premiere, Illustrator)
• Proficiency in Constant Contact or other CRM, and SMS tools
• Strong photo and video editing skills; comfort with storytelling through multimedia
• Excellent writing and communication skills; donor- and community-centric language fluency
• Self-starter with exceptional organizational and time-management skills
• Able to travel to Clubs across the Valley
• Working knowledge of federal and state laws and company policies and procedures
• Ability to articulate for giving, serve as an ambassador, engage in relationship building and promote philanthropy

WORKING CONDITIONS and DRIVING

• Travel between Boys & Girls Clubs of the Valley sites and schools and various field trip sites as well as in the community is required. Must meet the insurance standards of Boys & Girls Clubs of the Valley
• Work is performed in the community as well as an office setting
• Evening or weekend hours required on an as needed basis

EXPECTATION of EXCELLENCE

Boys & Girls Clubs of the Valley supports a culture of excellence in all we do and all employees are expected to reflect these values in their daily responsibilities. To be sure we meet our obligations for high performance in all areas, we organize our goals and efforts under these five Pillars of Excellence:

SERVICE
Every decision and action is driven to serve our youth and teens.

TEAMWORK
We thrive on collaboration and believe we can achieve greatness together.

ACCOUNTABILITY
We lead with integrity and own our actions, decisions and commitments.

INNOVATION
We are creative problem solvers always looking to learn and improve.

HEALTHY LIVING
We strive for energizing integration of work and home and support a healthy lifestyle to model for our Club Kids

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