Job Description
Chief Marketing Officer (CMO) – Home Goods Industry
A well-established and fast-growing company in the home goods sector is seeking a dynamic Chief Marketing Officer (CMO) to lead its marketing strategy, brand positioning, and customer engagement efforts.
This company offers a broad portfolio of thoughtfully designed products—from home décor and furnishings to lifestyle accessories—distributed through both direct-to-consumer and retail channels. The brand has built a loyal customer base and is poised for its next stage of growth.
Role Overview:
The CMO will be responsible for driving top-line growth by developing and executing a comprehensive marketing strategy across digital, retail, and brand channels. This executive will oversee all marketing functions, including performance marketing, creative, communications, content, PR, and customer experience.
Key Responsibilities:
Define and refine the brand's positioning and voice across all customer touchpoints
Lead customer acquisition, retention, and lifecycle strategies
Manage omnichannel marketing efforts with a strong focus on DTC growth
Oversee campaign development, digital marketing, and social media
Drive data-informed decision-making and campaign optimization
Collaborate with executive leadership to support business goals and innovation
Build, mentor, and scale a high-performing marketing team
Candidate Profile:
10+ years of progressive marketing experience, including leadership roles in home goods, lifestyle, or consumer products
Proven track record in scaling omnichannel or DTC brands
Strong blend of creative brand-building and analytical performance marketing expertise
Experience managing internal teams and external agency partners
Strategic thinker with hands-on execution capability
This is an outstanding opportunity for a senior marketing leader to shape the growth of a brand in a high-potential category. Competitive compensation package and relocation or remote flexibility available.
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